Wednesday, 4 December 2013

LO1 task 1: KTA4 : ASA and Copyright information


Copyright law

Copyright law is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it as its theirs.

this means no one can copy or steal this idea as its not theirs.

Easily pirated media

  • Music
  • Films
  • T.V
  • Games
What is creative commons

It is a none profit organization devoted to expanding the range of creative works available for others to build upon legally and to share.


What is the ASA

The Advertising standards Authority is the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.

The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible  of setting the direction of the organization.

The ASA is funded by advertisements on arrangements that guarantees the ASA independence and is collected by the advertising standards and broadcast advertising standards.

 The ASA work with independent experts and other regulators who have responsibility for looking after sectors more broadly and as the ASA regulate advertising across all sectors so its not unsurprising that they work with these people.

The ASA have been around since T.V commercial broadcasting started in 1955 and was controlled by legislation


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